Ad infinitum

Ad infinitum is a Latin phrase meaning “to infinity” or “forevermore,” used to describe something that continues indefinitely or without end. It is often used as an adverb to describe a process, argument, or repetition that seems limitless or endless. 

• Literal meaning: “To infinity” or “to endlessness”. 
• Usage: Describes something that goes on and on, such as “she could list his flaws ad infinitum”. 
• Synonyms: Words like “ceaselessly,” “endlessly,” “forever,” and “perpetually” can be used in its place. 
• Context: It can also refer to specific things, such as the name of a horror video game titled Ad Infinitum or a British theatre company named Ad Infinitum.