Business figures, KPIs & metrics, patterns and alerts

Permission scope: MOSTLY MANAGERS

This tool is one of the most extensive within the Ask Alphie suite, and it alone can answer hundreds of different questions.

Important: Many of the answers this tool provides come from data calculated by the GymOS Business Metrics (or Source of Truth) functions. It is important that you have configured this feature and that it is returning data, otherwise Alphie will be limited in terms of what he can answer.

Example questions and prompts

Members – how many, and of what kind

• How many members do we have?
• How many of those actually pay us?
• Give me the full breakdown of our membership?
• How many members did we have on 1 July?
• What does our age profile look like?
• How many are on trial at the moment?
• How many at Chelmsford?
• How long have our members been with us?

Leads and what became of them

• How many leads did we get last month?
• Where are our leads coming from?
• How many came from paid advertising in July?
• Of the leads we got in May, how many converted?
• What happened to January’s enquiries?
• How many of last quarter’s leads are still open?

Trials and conversion

• What’s our trial conversion rate?
• How many trials did we sell last month?
• Has our conversion improved since the spring?
• What’s July’s cohort looking like?

Leavers, attrition and pauses

• How many members left last month?
• Why are people leaving?
• Is anyone about to leave?
• What’s our attrition rate?
• How many gave notice in July?
• How many members paused last quarter?

Money and advertising

• What was our turnover last month?
• Break down where the revenue came from.
• What have we refunded this quarter?
• What’s our profit margin?
• What’s our cost per lead?
• What does a new member cost us to acquire?

Classes, coaches and capacity

• How full are our classes?
• Which time slots are underperforming?
• When do our classes actually fill up?
• How are the coaches doing?
• Which classes have waiting lists?
• How full are the kettlebell classes specifically?
• Show me the last twelve weeks, week by week.
• How does Justin’s fill rate compare?
• How often does the average member actually come?
• Have we got room to grow, or are we running out of space?
• How many members could this timetable actually carry?

One named person EVERYONE

• When is Justin Credible’s next session?
• When did Jane Smith last come in?
• How much has this member spent with us?
• How reliable are their payments?
• How many classes has she done?
• Has he been cancelling much lately?

Members and retention OWN FIGURES

• How is Jess doing with her members?
• What’s the attrition on my members?
• How many members is each mentor carrying?
• Have any of my members given notice?

Length of engagement and lifetime value

• How long does the average member stay with us?
• What’s our monthly churn?
• What’s a member worth to us?
• What does our retention curve look like?

Worth knowing

• Lifetime value and average revenue per member cannot be answered prior to October 2026. This is because we have started recording additional data to ensure that these numbers are correct and meaningful, and answering prior to that date could provide a misleading answer.